Jijibaba launches today at Dover Street Market

JB_23Jijibaba is an evolving collection of apparel created by a community of designers whose normal field of work covers a wide variety of products and living spaces. Jijibaba’s ambition is to bring high quality and functional clothing options to the market utilising ideas and approaches that emanate from the designers’ grounding in industrial design. The brand’s first items include two distinct yet complementary menswear lines designed by Jasper Morrison and Jaime Hayon, each reflecting their unique creative spirit and identity. Following the first items released in collaboration with Hayon and Morrison, Jijibaba will expand the collection with further items designed by other designers. From today, 15 September, Jijibaba’s items 1 to 38 will be available exclusively at Dover Street Market London and through the Dover Street Market e-shop. From October, the collection will be available at Dover Street Market New York, Ginza and Singapore. Items 1 to 38 will be on view in a specially curated space at the Design Frontiers exhibition, Somerset House, from18 to 24 September. The collection is presented on a modular rack structure designed by Morrison and Hayon and surrounded by their furniture for Vitra and Fritz Hansen.